The role of attitute towards SME food advertisements on intention to purchase Malaysian SME food product /
This research aims to identify the factors that influence small and medium-sized enterprises (SME) food consumers' intention to purchase the products by underpinning the Theory of Planned Behaviour (TPB) and Theory of Attitude towards advertisements. The SME food industry plays a very important...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
|
| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3640 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!