A relationship marketing theory on factors influencing intention to contribute to waqf in higher education institutions : evidence from IIUM /
This research aims to examine factors that influence the intention to contribute to waqf in higher education institutions in Malaysia based on relationship marketing theory. Waqf plays very significant role in Muslim world since many centuries, and it has been paid more attention in Malaysia recentl...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| 主題: | |
| 在線閱讀: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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