The impact of advertising appeals on consumers' purchase intention of women fashion products in Malaysia /
This study focused primarily on analysing the impact of four advertising appeals on purchase intention of women fashion products in Malaysia. Primary data were collected from 303 respondents using self-administered online questionnaire that was distributed among social media users from all over Mala...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2021
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/10784 |
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