Factors influencing the intention to use mobile shopping on smartphones among Malay and non-Malaysian Chinese students in IIUM /

Factors influencing the intention to use mobile shopping on smartphones among Malay and non-Malaysian Chinese students in IIUM /

Despite the significant literature on mobile shopping in international settings, much more needs to be explored and investigated in the case of Malaysia. This study investigated the factors influencing the intention to use mobile shopping on smartphones among Malay and Chinese students in IIUM. It a...

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Bibliographic Details
Main Author: Cai, Yongfang (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economic and Management Sciences, International Islamic University Malaysia, 2019
Subjects:
Theses, IIUM local
Online Access:http://studentrepo.iium.edu.my/handle/123456789/3196
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