The impact of e-wom and brand image on purchase intention : an empirical study through theory of planned behaviour /

This study explores factors affecting customers' intentions to purchase smartphones among the International Islamic University Malaysia student population. A quantitative approach was applied whereby data was collected through the use of 360 structured questionnaires distributed among local and...

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書目詳細資料
主要作者:	Abdurehim, Sami Ahmedreshid (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Manangement Sciences, International Islamic University Malaysia, 2018
主題:	Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/3549
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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