The impact of e-wom and brand image on purchase intention : an empirical study through theory of planned behaviour /
This study explores factors affecting customers' intentions to purchase smartphones among the International Islamic University Malaysia student population. A quantitative approach was applied whereby data was collected through the use of 360 structured questionnaires distributed among local and...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Manangement Sciences, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3549 |
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