Factors influencing consumers' intention to buy muslimah fashion products in China /

The global Muslimah fashion industry is gaining a lot of attention from multiple stakeholders. There is a vast potential market for Muslimah fashion in China due to the influence of the global economy. This has led to increased interest among researchers regarding the factors influencing consumers&#...

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主要作者: Ma, Lixiao (Author)
格式: Thesis
語言:English
出版: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2019
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在線閱讀:http://studentrepo.iium.edu.my/handle/123456789/3180
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