Young customers' perception towards Facebook as a social networking site : an empirical study of Filipino consumers /
The ability of social networking site (SNS) to reach a greater range of audience instantly poses a challenge nowadays. Also, several technological advances resulted to changes in the behavior of consumers particularly their perception towards Facebook as SNS. Thus, this research sought to analyse th...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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