Impact of chatbot service quality on satisfaction and loyalty of bank customers /

Impact of chatbot service quality on satisfaction and loyalty of bank customers /

This study seeks to identify the impact of AI Chatbot service quality on customer satisfaction and loyalty among bank customers in Malaysia as well as customer viewpoints on perceived AI Chatbot service quality. The study conducted a mixed-method sequential exploratory approach by conducting a preli...

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书目详细资料
主要作者:	Nur Iryani Daing Mukhtar (Author)
格式:	Thesis 图书
语言:	English
主题:	Banks and banking > Customer services > Malaysia Artificial intelligence Natural language processing (Computer science) Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/11200
标签:	添加标签没有标签, 成为第一个标记此记录!

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