Factors that influence Malaysian customers' intention to repurchase through online group buying (OGB) /
The aim of this research is to investigate factors that influence Malaysian customer’s intention to repurchase using Online Group Buying (OGB). OGB is an e-commerce platform and it refers to group or collective buying where consumers combine their purchasing power in order to obtain significant volu...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia
2021
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/11307 |
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