Factors influencing muslims purchase intention of halal-certified over-the-counter (OTC) medicines in Bekasi, Indonesia /
Self-medication in Indonesia has recently increased; consumers can easily purchase non-prescription drugs, and many people use over-the-counter (OTC) medicines as an alternative for self-medication. However, Muslim customers have difficulty ensuring that their OTC medicines are halal. In Indonesia,...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Kuala Lumpur :
International Institute for Halal Research and Training, International Islamic University Malaysia,
2022
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/11427 |
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