A model of the adoption of digital marketing and its effect on the competitiveness among SMES in Oman /
Digital marketing provides huge benefits to enterprises, where it enhances services and products of the firms and affects positively the attainment of competitiveness in the market. The number of Omani SMEs reached 35381at the end of July2018. The number of these enterprises increased by 2342 enterp...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Information and Communication Technology, International Islamic University Malaysia,
2022
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/11398 |
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