Consumer Attitudes Toward Web Personalization: A Malaysian Perspective

Consumer Attitudes Toward Web Personalization: A Malaysian Perspective

This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization.

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Bibliographic Details
Main Author: Milin, Rondy M.
Format: Thesis
Published: 2005
Subjects:
TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
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id my-mmu-ep.1006
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spelling my-mmu-ep.10062010-07-15T02:50:58Z Consumer Attitudes Toward Web Personalization: A Malaysian Perspective 2005-09 Milin, Rondy M. TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization. 2005-09 Thesis http://shdl.mmu.edu.my/1006/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
spellingShingle TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
Milin, Rondy M.
Consumer Attitudes Toward Web Personalization: A Malaysian Perspective
description This research describes an empirical study on Malaysian Internet users. Purposive sampling will be used on adult Malaysian consumers and they are to choose answers with regards to their attitude and perception toward personalization.
format Thesis
qualification_level Master's degree
author Milin, Rondy M.
author_facet Milin, Rondy M.
author_sort Milin, Rondy M.
title Consumer Attitudes Toward Web Personalization: A Malaysian Perspective
title_short Consumer Attitudes Toward Web Personalization: A Malaysian Perspective
title_full Consumer Attitudes Toward Web Personalization: A Malaysian Perspective
title_fullStr Consumer Attitudes Toward Web Personalization: A Malaysian Perspective
title_full_unstemmed Consumer Attitudes Toward Web Personalization: A Malaysian Perspective
title_sort consumer attitudes toward web personalization: a malaysian perspective
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829235788021760

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