Decision Making And Service Innovation Of Mobile Banking: Creation Of Sustainable Competitive Advantage

This is a qualitative empirical research based on new service development (NSD) of mobile banking (MB). In this study, 120 respondents were approached and they were driven through three phases. The objective of this study were i) to identify current issues concerning MB and NSD; ii) to adopt and ref...

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Bibliographic Details
Main Author: Wong, Lip Soon
Format: Thesis
Published: 2006
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