Airasia Berhad Expansion Strategies To Achieve Competitiveness

This case study would attempt to look at Air asia's key success factors and challenges faced and to propose suitable strategies for Air Asia to maintain its dominance.

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Bibliographic Details
Main Author: Khoo, Fook Choy
Format: Thesis
Published: 2005
Subjects:
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id my-mmu-ep.1034
record_format uketd_dc
spelling my-mmu-ep.10342010-07-19T08:08:54Z Airasia Berhad Expansion Strategies To Achieve Competitiveness 2005-07 Khoo, Fook Choy HE Transportation and Communications This case study would attempt to look at Air asia's key success factors and challenges faced and to propose suitable strategies for Air Asia to maintain its dominance. 2005-07 Thesis http://shdl.mmu.edu.my/1034/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Khoo, Fook Choy
Airasia Berhad Expansion Strategies To Achieve Competitiveness
description This case study would attempt to look at Air asia's key success factors and challenges faced and to propose suitable strategies for Air Asia to maintain its dominance.
format Thesis
qualification_level Master's degree
author Khoo, Fook Choy
author_facet Khoo, Fook Choy
author_sort Khoo, Fook Choy
title Airasia Berhad Expansion Strategies To Achieve Competitiveness
title_short Airasia Berhad Expansion Strategies To Achieve Competitiveness
title_full Airasia Berhad Expansion Strategies To Achieve Competitiveness
title_fullStr Airasia Berhad Expansion Strategies To Achieve Competitiveness
title_full_unstemmed Airasia Berhad Expansion Strategies To Achieve Competitiveness
title_sort airasia berhad expansion strategies to achieve competitiveness
granting_institution Multimedia University
granting_department Research Library
publishDate 2005
_version_ 1747829242606911488