A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe
This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea.
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2010
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my-mmu-ep.10762010-07-28T10:25:24Z A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe 2010-04 Manoharan, Sharmila HF5546-5548.6 Office management This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea. 2010-04 Thesis http://shdl.mmu.edu.my/1076/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
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HF5546-5548.6 Office management |
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HF5546-5548.6 Office management Manoharan, Sharmila A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
description |
This research aims to empirically examine the factors that affect the mobile commerce or m-commerce services uptake in Malaysia. There were five factors examined in this study which are perceived usefulness, awareness, perceived ease of use, trust and pre conceived idea. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Manoharan, Sharmila |
author_facet |
Manoharan, Sharmila |
author_sort |
Manoharan, Sharmila |
title |
A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
title_short |
A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
title_full |
A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
title_fullStr |
A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
title_full_unstemmed |
A Comparative Study on the Potentials of Mobile Commerce in Selective Countries in Asia and Europe |
title_sort |
comparative study on the potentials of mobile commerce in selective countries in asia and europe |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2010 |
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1747829285418172416 |