Churn prediction model using variable churn window for online purchases
The identification of retainable online non-contractual customers is pertinent for the operations and growth of non-contractual online businesses, since there are no obligations for customers to be loyal to a particular online business. This research, therefore, was aimed at proposing a generic chur...
محفوظ في:
المؤلف الرئيسي: | Ganeson, Sunther |
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التنسيق: | أطروحة |
منشور في: |
2022
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الموضوعات: | |
الوسوم: |
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