Churn prediction model using variable churn window for online purchases

The identification of retainable online non-contractual customers is pertinent for the operations and growth of non-contractual online businesses, since there are no obligations for customers to be loyal to a particular online business. This research, therefore, was aimed at proposing a generic chur...

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主要作者: Ganeson, Sunther
格式: Thesis
出版: 2022
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