Modified Technology Acceptance Model As A Predictor Of Online Purchase Behavior: A Malaysian Perspective
This study attempted to answer the question: Can the Modified Technology Acceptance Model (TAM) explain online purchase behavior of Malaysian consumers? The research objectives were to: (a) investigate the effects of conventional TAM constructs such as perceived usefulness, perceived ease of use, at...
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Main Author: | Chew, Kok Wai |
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Format: | Thesis |
Published: |
2007
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