Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad

After briefly discussing some background on mobile marketing, the paper conceptualizes key characteristics for mobile marketing permission and acceptance. Finally key success factors for mobile marketing are discussed.

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Bibliographic Details
Main Author:	Pour, Arash Hossein
Format:	Thesis
Published:	2007
Subjects:	TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television
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id	my-mmu-ep.1239
record_format	uketd_dc
spelling	my-mmu-ep.12392010-08-19T04:35:14Z Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad 2007-07 Pour, Arash Hossein TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television After briefly discussing some background on mobile marketing, the paper conceptualizes key characteristics for mobile marketing permission and acceptance. Finally key success factors for mobile marketing are discussed. 2007-07 Thesis http://shdl.mmu.edu.my/1239/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television
spellingShingle	TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television Pour, Arash Hossein Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad
description	After briefly discussing some background on mobile marketing, the paper conceptualizes key characteristics for mobile marketing permission and acceptance. Finally key success factors for mobile marketing are discussed.
format	Thesis
qualification_level	Master's degree
author	Pour, Arash Hossein
author_facet	Pour, Arash Hossein
author_sort	Pour, Arash Hossein
title	Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad
title_short	Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad
title_full	Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad
title_fullStr	Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad
title_full_unstemmed	Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad
title_sort	advertisements and different types of promotions used in mobile telephone: a case study on maxis communication berhad
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2007
_version_	1747829324408422400

Advertisements And Different Types Of Promotions Used In Mobile Telephone: A Case Study On Maxis Communication Berhad

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