Case Study On AirAsia Berhad

This case study is divided into two parts, which are case writing and case analysis. Case writing discussed about general information on AirAsia such as its strategies, operation, challenges its face and financial information. This section also looks into low cost carrier development in Asia.

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Main Author: Ungoh, Sunyong
Format: Thesis
Published: 2007
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id my-mmu-ep.1245
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spelling my-mmu-ep.12452010-08-19T04:23:03Z Case Study On AirAsia Berhad 2007-07 Ungoh, Sunyong HE Transportation and Communications This case study is divided into two parts, which are case writing and case analysis. Case writing discussed about general information on AirAsia such as its strategies, operation, challenges its face and financial information. This section also looks into low cost carrier development in Asia. 2007-07 Thesis http://shdl.mmu.edu.my/1245/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Ungoh, Sunyong
Case Study On AirAsia Berhad
description This case study is divided into two parts, which are case writing and case analysis. Case writing discussed about general information on AirAsia such as its strategies, operation, challenges its face and financial information. This section also looks into low cost carrier development in Asia.
format Thesis
qualification_level Master's degree
author Ungoh, Sunyong
author_facet Ungoh, Sunyong
author_sort Ungoh, Sunyong
title Case Study On AirAsia Berhad
title_short Case Study On AirAsia Berhad
title_full Case Study On AirAsia Berhad
title_fullStr Case Study On AirAsia Berhad
title_full_unstemmed Case Study On AirAsia Berhad
title_sort case study on airasia berhad
granting_institution Multimedia University
granting_department Research Library
publishDate 2007
_version_ 1747829325869088768