Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia
This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimat...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2008
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-mmu-ep.1257 |
---|---|
record_format |
uketd_dc |
spelling |
my-mmu-ep.12572010-08-19T04:16:00Z Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia 2008-04 Leong, Lilian Li Ling LB2300 Higher Education This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimately determined the final decision to enroll. 2008-04 Thesis http://shdl.mmu.edu.my/1257/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
LB2300 Higher Education |
spellingShingle |
LB2300 Higher Education Leong, Lilian Li Ling Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
description |
This paper researched on the issues of consumer buyer behaviour towards choice of private higher education institution. It attempted to understand the sources of information sought and associated influences that affect students when considering a particular institution and also factors which ultimately determined the final decision to enroll. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Leong, Lilian Li Ling |
author_facet |
Leong, Lilian Li Ling |
author_sort |
Leong, Lilian Li Ling |
title |
Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
title_short |
Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
title_full |
Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
title_fullStr |
Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
title_full_unstemmed |
Factors Influencing Students' Choice Of Private Higher Education Institutions In Malaysia |
title_sort |
factors influencing students' choice of private higher education institutions in malaysia |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2008 |
_version_ |
1747829328787275776 |