Consumer Purchase Decision On Teakwood Furniture In Klang Valley
The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem.
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my-mmu-ep.13222010-08-23T00:50:36Z Consumer Purchase Decision On Teakwood Furniture In Klang Valley 2007-12 Arjunan, A. Ravendiran NK Decorative arts Applied arts Decoration and ornament The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem. 2007-12 Thesis http://shdl.mmu.edu.my/1322/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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MMU Institutional Repository |
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NK Decorative arts Applied arts Decoration and ornament |
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NK Decorative arts Applied arts Decoration and ornament Arjunan, A. Ravendiran Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
description |
The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem. |
format |
Thesis |
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Master's degree |
author |
Arjunan, A. Ravendiran |
author_facet |
Arjunan, A. Ravendiran |
author_sort |
Arjunan, A. Ravendiran |
title |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
title_short |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
title_full |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
title_fullStr |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
title_full_unstemmed |
Consumer Purchase Decision On Teakwood Furniture In Klang Valley |
title_sort |
consumer purchase decision on teakwood furniture in klang valley |
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Multimedia University |
granting_department |
Research Library |
publishDate |
2007 |
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1747829344382746624 |