Consumer Purchase Decision On Teakwood Furniture In Klang Valley

The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem.

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Bibliographic Details
Main Author: Arjunan, A. Ravendiran
Format: Thesis
Published: 2007
Subjects:
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id my-mmu-ep.1322
record_format uketd_dc
spelling my-mmu-ep.13222010-08-23T00:50:36Z Consumer Purchase Decision On Teakwood Furniture In Klang Valley 2007-12 Arjunan, A. Ravendiran NK Decorative arts Applied arts Decoration and ornament The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem. 2007-12 Thesis http://shdl.mmu.edu.my/1322/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic NK Decorative arts Applied arts Decoration and ornament
spellingShingle NK Decorative arts Applied arts Decoration and ornament
Arjunan, A. Ravendiran
Consumer Purchase Decision On Teakwood Furniture In Klang Valley
description The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem.
format Thesis
qualification_level Master's degree
author Arjunan, A. Ravendiran
author_facet Arjunan, A. Ravendiran
author_sort Arjunan, A. Ravendiran
title Consumer Purchase Decision On Teakwood Furniture In Klang Valley
title_short Consumer Purchase Decision On Teakwood Furniture In Klang Valley
title_full Consumer Purchase Decision On Teakwood Furniture In Klang Valley
title_fullStr Consumer Purchase Decision On Teakwood Furniture In Klang Valley
title_full_unstemmed Consumer Purchase Decision On Teakwood Furniture In Klang Valley
title_sort consumer purchase decision on teakwood furniture in klang valley
granting_institution Multimedia University
granting_department Research Library
publishDate 2007
_version_ 1747829344382746624