Consumer Purchase Decision On Teakwood Furniture In Klang Valley

The study examines the purchase decision of teakwood furniture buyers n the Klang Valley. The hypothesis testing was conducted to find out whether purchase decision of the buyers is influenced by 4 independent variables. The variables are the durability, design, price and esteem.

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Bibliographic Details
Main Author: Arjunan, A. Ravendiran
Format: Thesis
Published: 2007
Subjects:
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