A Study Of Customers' Expectations In Online Shopping
This study addresses the expectations that e-commerce consumers would like to achieve when they shop online, and how e-commerce retailers can influence consumers to buy online. The constructs of the study include purchase convenience, product quality, product pricing and information security, which...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-mmu-ep.1330 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-mmu-ep.13302010-09-03T02:48:42Z A Study Of Customers' Expectations In Online Shopping 2008-04 Tee, Puat Beng TX Home economics This study addresses the expectations that e-commerce consumers would like to achieve when they shop online, and how e-commerce retailers can influence consumers to buy online. The constructs of the study include purchase convenience, product quality, product pricing and information security, which were used to test the influences that these factors have with regards to consumers' online shopping expectations. 2008-04 Thesis http://shdl.mmu.edu.my/1330/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
TX Home economics |
| spellingShingle |
TX Home economics Tee, Puat Beng A Study Of Customers' Expectations In Online Shopping |
| description |
This study addresses the expectations that e-commerce consumers would like to achieve when they shop online, and how e-commerce retailers can influence consumers to buy online. The constructs of the study include purchase convenience, product quality, product pricing and information security, which were used to test the influences that these factors have with regards to consumers' online shopping expectations. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Tee, Puat Beng |
| author_facet |
Tee, Puat Beng |
| author_sort |
Tee, Puat Beng |
| title |
A Study Of Customers' Expectations In Online Shopping |
| title_short |
A Study Of Customers' Expectations In Online Shopping |
| title_full |
A Study Of Customers' Expectations In Online Shopping |
| title_fullStr |
A Study Of Customers' Expectations In Online Shopping |
| title_full_unstemmed |
A Study Of Customers' Expectations In Online Shopping |
| title_sort |
study of customers' expectations in online shopping |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2008 |
| _version_ |
1747829346332049408 |