Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry

The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is...

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Main Author:	Seow, Michael Chor Huat
Format:	Thesis
Published:	2007
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
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id	my-mmu-ep.1352
record_format	uketd_dc
spelling	my-mmu-ep.13522010-09-02T06:25:03Z Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry 2007-12 Seow, Michael Chor Huat HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is expected to step up and bring in even more players with their various pricing schemes; possibly one day leading to a price war between auto players. 2007-12 Thesis http://shdl.mmu.edu.my/1352/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
spellingShingle	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades Seow, Michael Chor Huat Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry
description	The competitiveness of the Malaysian auto industry has also increased tremendously and has caused each player to have a smaller sliceof the market share 'pie' with the entrance of new players. Furthermore, with the liberalization of free trade within the region, competition for vehicles is expected to step up and bring in even more players with their various pricing schemes; possibly one day leading to a price war between auto players.
format	Thesis
qualification_level	Master's degree
author	Seow, Michael Chor Huat
author_facet	Seow, Michael Chor Huat
author_sort	Seow, Michael Chor Huat
title	Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry
title_short	Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry
title_full	Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry
title_fullStr	Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry
title_full_unstemmed	Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry
title_sort	case study of ford motor company malaysia sdn. bhd. achieving strategic competitiveness in the malaysian automobile industry
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2007
_version_	1747829351456440320

Case Study Of Ford Motor Company Malaysia Sdn. Bhd. Achieving Strategic Competitiveness In The Malaysian Automobile Industry

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