A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia
The major objective of this research is to ascertain whether the use of SMS-based reminders can improve customer service. The specific objectives which may assist in achieving this major objective will be reviewed and generated by literature review and research methodology.
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Main Author: | Mok, Meng Hua |
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Format: | Thesis |
Published: |
2008
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