CRM Strategies In MSC Status Companies
The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems.
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2007
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my-mmu-ep.13642010-09-02T06:16:24Z CRM Strategies In MSC Status Companies 2007-12 Zafar, Mohammad Afnan HF5410-5417.5 Marketing. Distribution of products The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems. 2007-12 Thesis http://shdl.mmu.edu.my/1364/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Zafar, Mohammad Afnan CRM Strategies In MSC Status Companies |
description |
The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Zafar, Mohammad Afnan |
author_facet |
Zafar, Mohammad Afnan |
author_sort |
Zafar, Mohammad Afnan |
title |
CRM Strategies In MSC Status Companies |
title_short |
CRM Strategies In MSC Status Companies |
title_full |
CRM Strategies In MSC Status Companies |
title_fullStr |
CRM Strategies In MSC Status Companies |
title_full_unstemmed |
CRM Strategies In MSC Status Companies |
title_sort |
crm strategies in msc status companies |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2007 |
_version_ |
1747829354397696000 |