CRM Strategies In MSC Status Companies

CRM Strategies In MSC Status Companies

The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems.

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Bibliographic Details
Main Author: Zafar, Mohammad Afnan
Format: Thesis
Published: 2007
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.1364
record_format uketd_dc
spelling my-mmu-ep.13642010-09-02T06:16:24Z CRM Strategies In MSC Status Companies 2007-12 Zafar, Mohammad Afnan HF5410-5417.5 Marketing. Distribution of products The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems. 2007-12 Thesis http://shdl.mmu.edu.my/1364/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Zafar, Mohammad Afnan
CRM Strategies In MSC Status Companies
description The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems.
format Thesis
qualification_level Master's degree
author Zafar, Mohammad Afnan
author_facet Zafar, Mohammad Afnan
author_sort Zafar, Mohammad Afnan
title CRM Strategies In MSC Status Companies
title_short CRM Strategies In MSC Status Companies
title_full CRM Strategies In MSC Status Companies
title_fullStr CRM Strategies In MSC Status Companies
title_full_unstemmed CRM Strategies In MSC Status Companies
title_sort crm strategies in msc status companies
granting_institution Multimedia University
granting_department Research Library
publishDate 2007
_version_ 1747829354397696000

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