Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marke...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2007
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-mmu-ep.1376 |
---|---|
record_format |
uketd_dc |
spelling |
my-mmu-ep.13762010-09-02T06:12:23Z Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences 2007-05 Loo, Mark Kam Loon HD Industries. Land use. Labor This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marketing effectiveness by heeding two critical findings: (1) improve marketing effortsat the Purchase buy stage, the only buy stage found to influence Loyalty significantly, and (2) enhance e-commerce, identified as a significant influencer at the Search and Post Purchase buy stages. 2007-05 Thesis http://shdl.mmu.edu.my/1376/ http://myto.perpun.net.my/metoalogin/logina.php phd doctoral Multimedia University Research Library |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
HD Industries Land use Labor |
spellingShingle |
HD Industries Land use Labor Loo, Mark Kam Loon Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
description |
This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marketing effectiveness by heeding two critical findings: (1) improve marketing effortsat the Purchase buy stage, the only buy stage found to influence Loyalty significantly, and (2) enhance e-commerce, identified as a significant influencer at the Search and Post Purchase buy stages. |
format |
Thesis |
qualification_name |
Doctor of Philosophy (PhD.) |
qualification_level |
Doctorate |
author |
Loo, Mark Kam Loon |
author_facet |
Loo, Mark Kam Loon |
author_sort |
Loo, Mark Kam Loon |
title |
Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
title_short |
Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
title_full |
Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
title_fullStr |
Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
title_full_unstemmed |
Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
title_sort |
influencing organisational buying process: antecedents, dimensions and consequences |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2007 |
_version_ |
1747829357288620032 |