An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation.
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my-mmu-ep.13872010-09-02T06:07:25Z An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations 2008-12 Lynn, Lim HF5410-5417.5 Marketing. Distribution of products The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation. 2008-12 Thesis http://shdl.mmu.edu.my/1387/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
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HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Lynn, Lim An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
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The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Lynn, Lim |
author_facet |
Lynn, Lim |
author_sort |
Lynn, Lim |
title |
An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
title_short |
An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
title_full |
An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
title_fullStr |
An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
title_full_unstemmed |
An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
title_sort |
investigation of consumer misdemeanour: consumer evaluations of brand imitations |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2008 |
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1747829359968780288 |