MISC Berhad: Investable Growth With The Blue Ocean Strategy
MISC Berhad MISC), a subsidiary of Petrolium Nasional Berhad (Petronas), was established in 1968 and is the leading international shipping line of Malaysia. The principal business of MISC Berhad consists of ship-owning, ship management, maritime transportation services. The study on the blue ocean s...
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my-mmu-ep.13992010-09-02T01:19:55Z MISC Berhad: Investable Growth With The Blue Ocean Strategy 2008-11 Loh, Chee Can HE Transportation and Communications MISC Berhad MISC), a subsidiary of Petrolium Nasional Berhad (Petronas), was established in 1968 and is the leading international shipping line of Malaysia. The principal business of MISC Berhad consists of ship-owning, ship management, maritime transportation services. The study on the blue ocean strategies provide a systematic approach in creating an uncontested market space and making the value innovation to MISC Berhad journey to becoming 'the preferred provider of world-class maritime transportation and logistics services", on its three core pillars of global energy shipping, capability driven heavy engineering services and ASEAN centric logistics services. 2008-11 Thesis http://shdl.mmu.edu.my/1399/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
| institution |
Multimedia University |
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MMU Institutional Repository |
| topic |
HE Transportation and Communications |
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HE Transportation and Communications Loh, Chee Can MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| description |
MISC Berhad MISC), a subsidiary of Petrolium Nasional Berhad (Petronas), was established in 1968 and is the leading international shipping line of Malaysia. The principal business of MISC Berhad consists of ship-owning, ship management, maritime transportation services. The study on the blue ocean strategies provide a systematic approach in creating an uncontested market space and making the value innovation to MISC Berhad journey to becoming 'the preferred provider of world-class maritime transportation and logistics services", on its three core pillars of global energy shipping, capability driven heavy engineering services and ASEAN centric logistics services. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Loh, Chee Can |
| author_facet |
Loh, Chee Can |
| author_sort |
Loh, Chee Can |
| title |
MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_short |
MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_full |
MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_fullStr |
MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_full_unstemmed |
MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_sort |
misc berhad: investable growth with the blue ocean strategy |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2008 |
| _version_ |
1747829362894307328 |