The Impact Of CRM On Customer Retention In Malaysia

The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia.

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Bibliographic Details
Main Author:	Ghahfarokhi, Akbar Dehghani
Format:	Thesis
Published:	2007
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.1411
record_format	uketd_dc
spelling	my-mmu-ep.14112010-09-02T01:01:57Z The Impact Of CRM On Customer Retention In Malaysia 2007-12 Ghahfarokhi, Akbar Dehghani HF5410-5417.5 Marketing. Distribution of products The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia. 2007-12 Thesis http://shdl.mmu.edu.my/1411/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Ghahfarokhi, Akbar Dehghani The Impact Of CRM On Customer Retention In Malaysia
description	The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Ghahfarokhi, Akbar Dehghani
author_facet	Ghahfarokhi, Akbar Dehghani
author_sort	Ghahfarokhi, Akbar Dehghani
title	The Impact Of CRM On Customer Retention In Malaysia
title_short	The Impact Of CRM On Customer Retention In Malaysia
title_full	The Impact Of CRM On Customer Retention In Malaysia
title_fullStr	The Impact Of CRM On Customer Retention In Malaysia
title_full_unstemmed	The Impact Of CRM On Customer Retention In Malaysia
title_sort	impact of crm on customer retention in malaysia
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2007
_version_	1747829365806202880

The Impact Of CRM On Customer Retention In Malaysia

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