The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley.
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my-mmu-ep.14282010-09-02T00:51:11Z The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective 2008-08 Seow, Yuan Shyong HF5410-5417.5 Marketing. Distribution of products The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley. 2008-08 Thesis http://shdl.mmu.edu.my/1428/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
collection |
MMU Institutional Repository |
topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Seow, Yuan Shyong The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
description |
The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Seow, Yuan Shyong |
author_facet |
Seow, Yuan Shyong |
author_sort |
Seow, Yuan Shyong |
title |
The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
title_short |
The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
title_full |
The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
title_fullStr |
The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
title_full_unstemmed |
The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
title_sort |
influence of brand equity on consumer's buying behavior: a malaysia perspective |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2008 |
_version_ |
1747829369932349440 |