The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry

The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry

The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry.

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Bibliographic Details
Main Author: Goh, Pek Hoon
Format: Thesis
Published: 2008
Subjects:
TX Home economics
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id my-mmu-ep.1436
record_format uketd_dc
spelling my-mmu-ep.14362010-09-02T00:49:57Z The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry 2008-08 Goh, Pek Hoon TX Home economics The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry. 2008-08 Thesis http://shdl.mmu.edu.my/1436/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic TX Home economics
spellingShingle TX Home economics
Goh, Pek Hoon
The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry
description The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry.
format Thesis
qualification_level Master's degree
author Goh, Pek Hoon
author_facet Goh, Pek Hoon
author_sort Goh, Pek Hoon
title The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry
title_short The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry
title_full The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry
title_fullStr The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry
title_full_unstemmed The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry
title_sort factor influencing the consumer purchasing behaviour in the confectionery industry
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829371636285440

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