The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry
The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry.
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2008
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my-mmu-ep.14362010-09-02T00:49:57Z The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry 2008-08 Goh, Pek Hoon TX Home economics The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry. 2008-08 Thesis http://shdl.mmu.edu.my/1436/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
TX Home economics |
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TX Home economics Goh, Pek Hoon The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
description |
The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Goh, Pek Hoon |
author_facet |
Goh, Pek Hoon |
author_sort |
Goh, Pek Hoon |
title |
The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
title_short |
The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
title_full |
The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
title_fullStr |
The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
title_full_unstemmed |
The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry |
title_sort |
factor influencing the consumer purchasing behaviour in the confectionery industry |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2008 |
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1747829371636285440 |