A Study Of Determinants Of Entertaining Shopping

A Study Of Determinants Of Entertaining Shopping

The present study, therefore, presents an investigation on the model of entertaining shopping experience developed by both Jones(1999) and Ibrahim (2002). The model will be examined by using shopping malls in Malaysia shoppers' entertaining shopping experience with the key factors to be focused...

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Bibliographic Details
Main Author: Sin, Chan Phooi
Format: Thesis
Published: 2008
Subjects:
TX Home economics
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id my-mmu-ep.1446
record_format uketd_dc
spelling my-mmu-ep.14462010-09-02T01:26:04Z A Study Of Determinants Of Entertaining Shopping 2008-09 Sin, Chan Phooi TX Home economics The present study, therefore, presents an investigation on the model of entertaining shopping experience developed by both Jones(1999) and Ibrahim (2002). The model will be examined by using shopping malls in Malaysia shoppers' entertaining shopping experience with the key factors to be focused in this study are retailer factors, customer factors, and transport or travel factors. 2008-09 Thesis http://shdl.mmu.edu.my/1446/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic TX Home economics
spellingShingle TX Home economics
Sin, Chan Phooi
A Study Of Determinants Of Entertaining Shopping
description The present study, therefore, presents an investigation on the model of entertaining shopping experience developed by both Jones(1999) and Ibrahim (2002). The model will be examined by using shopping malls in Malaysia shoppers' entertaining shopping experience with the key factors to be focused in this study are retailer factors, customer factors, and transport or travel factors.
format Thesis
qualification_level Master's degree
author Sin, Chan Phooi
author_facet Sin, Chan Phooi
author_sort Sin, Chan Phooi
title A Study Of Determinants Of Entertaining Shopping
title_short A Study Of Determinants Of Entertaining Shopping
title_full A Study Of Determinants Of Entertaining Shopping
title_fullStr A Study Of Determinants Of Entertaining Shopping
title_full_unstemmed A Study Of Determinants Of Entertaining Shopping
title_sort study of determinants of entertaining shopping
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829374056398848

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