Brand Awareness Of Private Tertiary Education Institutions
This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary.
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| Format: | Thesis |
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2008
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| Summary: | This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary. |
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