Case Analysis On Air Asia Bhd

This paper documents the growth of Air Asia Berhad (AAB) and the low cost carriers (LCCs) around the world and specifically in Asia Market. In introduction segment thi study will provide the background of AAB and the story behind the success of the company, it will make the reader much more clear ab...

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Main Author: Ahmad Kamal, Kamarul Azainiazli
Format: Thesis
Published: 2009
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id my-mmu-ep.1506
record_format uketd_dc
spelling my-mmu-ep.15062010-10-05T05:31:42Z Case Analysis On Air Asia Bhd 2009-04 Ahmad Kamal, Kamarul Azainiazli HE Transportation and Communications This paper documents the growth of Air Asia Berhad (AAB) and the low cost carriers (LCCs) around the world and specifically in Asia Market. In introduction segment thi study will provide the background of AAB and the story behind the success of the company, it will make the reader much more clear about this company before it goes any further. 2009-04 Thesis http://shdl.mmu.edu.my/1506/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Ahmad Kamal, Kamarul Azainiazli
Case Analysis On Air Asia Bhd
description This paper documents the growth of Air Asia Berhad (AAB) and the low cost carriers (LCCs) around the world and specifically in Asia Market. In introduction segment thi study will provide the background of AAB and the story behind the success of the company, it will make the reader much more clear about this company before it goes any further.
format Thesis
qualification_level Master's degree
author Ahmad Kamal, Kamarul Azainiazli
author_facet Ahmad Kamal, Kamarul Azainiazli
author_sort Ahmad Kamal, Kamarul Azainiazli
title Case Analysis On Air Asia Bhd
title_short Case Analysis On Air Asia Bhd
title_full Case Analysis On Air Asia Bhd
title_fullStr Case Analysis On Air Asia Bhd
title_full_unstemmed Case Analysis On Air Asia Bhd
title_sort case analysis on air asia bhd
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829388219514880