Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study.
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2007
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my-mmu-ep.15412010-09-27T07:53:22Z Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia 2007-07 -, Dilruba HF5410-5417.5 Marketing. Distribution of products This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study. 2007-07 Thesis http://shdl.mmu.edu.my/1541/ http://myto.perpun.net.my/metoalogin/logina.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products -, Dilruba Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
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This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study. |
format |
Thesis |
qualification_level |
Master's degree |
author |
-, Dilruba |
author_facet |
-, Dilruba |
author_sort |
-, Dilruba |
title |
Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
title_short |
Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
title_full |
Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
title_fullStr |
Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
title_full_unstemmed |
Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
title_sort |
impact of customer relationship management in small and medium enterprises in malaysia |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2007 |
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1747829396839858176 |