Framework For The Development And Evaluation Of Electronic Commerce In Malaysia
This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addti...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2008
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-mmu-ep.1559 |
---|---|
record_format |
uketd_dc |
spelling |
my-mmu-ep.15592010-09-23T06:49:55Z Framework For The Development And Evaluation Of Electronic Commerce In Malaysia 2008-10 Poong, Yew Siang HF5548.7-5548.85 Industrial psychology This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addtion to these characteristics, this research also integrates perceived trust to the perceived innovation characteristics. 2008-10 Thesis http://shdl.mmu.edu.my/1559/ http://myto.perpun.net.my/metoalogin/logina.php masters Multimedia University Research Library |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
HF5548.7-5548.85 Industrial psychology |
spellingShingle |
HF5548.7-5548.85 Industrial psychology Poong, Yew Siang Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
description |
This study, however, attempts to explain consumers' attitude towards e-commerce. This research examines the effects of perceived relative advantage, perceived compatibility, perceived ease of use, perceived result demonstrability and perceived visibility on intention to use e-commerce. In addtion to these characteristics, this research also integrates perceived trust to the perceived innovation characteristics. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Poong, Yew Siang |
author_facet |
Poong, Yew Siang |
author_sort |
Poong, Yew Siang |
title |
Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
title_short |
Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
title_full |
Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
title_fullStr |
Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
title_full_unstemmed |
Framework For The Development And Evaluation Of Electronic Commerce In Malaysia |
title_sort |
framework for the development and evaluation of electronic commerce in malaysia |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2008 |
_version_ |
1747829401087639552 |