Product Country Of Origin And Its Impacts On The Customer Decision Making Process: A Study Over Malaysian Citizens In Automobile Industry
This study targets the citizens of Malaysia and their perceptions about Automobile industry. For this study, three different Country of Origins which are, Made in Malaysia, Made in Japan and Japanese brand assembled in Malaysia are considered and since Malaysian citizens are from three dominant ethn...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2009
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|