The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia
This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction.
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my-mmu-ep.17662010-11-12T10:03:09Z The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia 2010-08 Mirzaei, Soodeh HF5410-5417.5 Marketing. Distribution of products This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction. 2010-08 Thesis http://shdl.mmu.edu.my/1766/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
collection |
MMU Institutional Repository |
topic |
HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Mirzaei, Soodeh The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
description |
This study was aimed at confirming the dimensionality, relevance and quality of an online shopping service in Malaysia. Moreover, perceptions of service quality dimensions were assessed along with customer satisfaction. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Mirzaei, Soodeh |
author_facet |
Mirzaei, Soodeh |
author_sort |
Mirzaei, Soodeh |
title |
The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
title_short |
The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
title_full |
The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
title_fullStr |
The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
title_full_unstemmed |
The Influences of Service Quality and Satisfaction on Loyalty Intention: A Study of An Online Bookstore in Malaysia |
title_sort |
influences of service quality and satisfaction on loyalty intention: a study of an online bookstore in malaysia |
granting_institution |
Multimedia University |
granting_department |
Research Library |
publishDate |
2010 |
_version_ |
1747829450410557440 |