Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer beh...
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my-mmu-ep.18452011-07-19T06:25:57Z Impulse Buying On Green Products An Approach To Enhance Product Competitiveness 2010-12 Baghebany, Alireza HF5410-5417.5 Marketing. Distribution of products This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer behavior. This study also examined on consumer impulse buying for \"green\" products. 2010-12 Thesis http://shdl.mmu.edu.my/1845/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library |
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HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Baghebany, Alireza Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
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This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer behavior. This study also examined on consumer impulse buying for \"green\" products. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Baghebany, Alireza |
author_facet |
Baghebany, Alireza |
author_sort |
Baghebany, Alireza |
title |
Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
title_short |
Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
title_full |
Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
title_fullStr |
Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
title_full_unstemmed |
Impulse Buying On Green Products An Approach To Enhance Product Competitiveness |
title_sort |
impulse buying on green products an approach to enhance product competitiveness |
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University of Multimedia |
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Research Library |
publishDate |
2010 |
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1747829465277267968 |