Impulse Buying On Green Products An Approach To Enhance Product Competitiveness

Impulse Buying On Green Products An Approach To Enhance Product Competitiveness

This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer beh...

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Bibliographic Details
Main Author: Baghebany, Alireza
Format: Thesis
Published: 2010
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.1845
record_format uketd_dc
spelling my-mmu-ep.18452011-07-19T06:25:57Z Impulse Buying On Green Products An Approach To Enhance Product Competitiveness 2010-12 Baghebany, Alireza HF5410-5417.5 Marketing. Distribution of products This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer behavior. This study also examined on consumer impulse buying for \"green\" products. 2010-12 Thesis http://shdl.mmu.edu.my/1845/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Baghebany, Alireza
Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
description This research was planned to understand impulse buying behavior and it\'s dimension in Malaysia society. Since impulse buying has been a large portion of consumers purchasing behavior and has brought a significant source of revenue for sellers, it has been noticed by researchers in concumer behavior. This study also examined on consumer impulse buying for \"green\" products.
format Thesis
qualification_level Master's degree
author Baghebany, Alireza
author_facet Baghebany, Alireza
author_sort Baghebany, Alireza
title Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
title_short Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
title_full Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
title_fullStr Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
title_full_unstemmed Impulse Buying On Green Products An Approach To Enhance Product Competitiveness
title_sort impulse buying on green products an approach to enhance product competitiveness
granting_institution University of Multimedia
granting_department Research Library
publishDate 2010
_version_ 1747829465277267968

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