Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd.

Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd.

This study analyzes the external and internal environment in which Titoonic Asia is operating. It also proposes some marketimg strategies and recommendations for the management of Titoonic Asia for better selling of their new products and services. Currently, using the usual methods of marketing lik...

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Bibliographic Details
Main Author: Sheikhalizadeh, Mahdiyeh
Format: Thesis
Published: 2009
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.280
record_format uketd_dc
spelling my-mmu-ep.2802010-04-20T10:00:24Z Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd. 2009-12 Sheikhalizadeh, Mahdiyeh HF5410-5417.5 Marketing. Distribution of products This study analyzes the external and internal environment in which Titoonic Asia is operating. It also proposes some marketimg strategies and recommendations for the management of Titoonic Asia for better selling of their new products and services. Currently, using the usual methods of marketing like advertising are considered costly for the company and part of this study also aims to reduce the costs. 2009-12 Thesis http://shdl.mmu.edu.my/280/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Sheikhalizadeh, Mahdiyeh
Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd.
description This study analyzes the external and internal environment in which Titoonic Asia is operating. It also proposes some marketimg strategies and recommendations for the management of Titoonic Asia for better selling of their new products and services. Currently, using the usual methods of marketing like advertising are considered costly for the company and part of this study also aims to reduce the costs.
format Thesis
qualification_level Master's degree
author Sheikhalizadeh, Mahdiyeh
author_facet Sheikhalizadeh, Mahdiyeh
author_sort Sheikhalizadeh, Mahdiyeh
title Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd.
title_short Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd.
title_full Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd.
title_fullStr Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd.
title_full_unstemmed Gaining Competitive Advantage Through Establishing Offshore Development Centres : A Case Study on Titoonic Asia Sdn. Bhd.
title_sort gaining competitive advantage through establishing offshore development centres : a case study on titoonic asia sdn. bhd.
granting_institution Multimedia University
granting_department Research Library
publishDate 2009
_version_ 1747829097524887552

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