Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement

In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to m...

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Main Author:	Abdulrahman M, Alaliani Reem
Format:	Thesis
Published:	2009
Subjects:	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
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id	my-mmu-ep.316
record_format	uketd_dc
spelling	my-mmu-ep.3162010-05-14T08:44:47Z Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement 2009-12 Abdulrahman M, Alaliani Reem HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to make determine the most appropriate methodologies that can be used by these companies in order to measure and manage customer value. 2009-12 Thesis http://shdl.mmu.edu.my/316/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
spellingShingle	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Abdulrahman M, Alaliani Reem Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
description	In this research, the objectives would be to make a research of the concept of customer retention and its importance in business success and enhanced profitability. This paper also aspires to research about the strategies that Malaysian companies use in order to retain a loyal customer base and to make determine the most appropriate methodologies that can be used by these companies in order to measure and manage customer value.
format	Thesis
qualification_level	Master's degree
author	Abdulrahman M, Alaliani Reem
author_facet	Abdulrahman M, Alaliani Reem
author_sort	Abdulrahman M, Alaliani Reem
title	Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_short	Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_full	Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_fullStr	Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_full_unstemmed	Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement
title_sort	appraising customer retention strategies employed by malaysian companies with strategic recommendations for its improvement
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2009
_version_	1747829104820879360

Appraising Customer Retention Strategies Employed By Malaysian Companies With Strategic Recommendations For Its Improvement

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