Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies

The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape.

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Bibliographic Details
Main Author:	Javasgi, Saeed
Format:	Thesis
Published:	2009
Subjects:	HF Commerce
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id	my-mmu-ep.319
record_format	uketd_dc
spelling	my-mmu-ep.3192010-05-14T08:43:42Z Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies 2009-12 Javasgi, Saeed HF Commerce The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape. 2009-12 Thesis http://shdl.mmu.edu.my/319/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF Commerce
spellingShingle	HF Commerce Javasgi, Saeed Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
description	The study further extends knowledge on how advertising agency executives perceive IMC use and development in Malaysia. It provides a perspective on the current state of IMC and levels of implementation and usage in the marketing communications (marcom) landscape.
format	Thesis
qualification_level	Master's degree
author	Javasgi, Saeed
author_facet	Javasgi, Saeed
author_sort	Javasgi, Saeed
title	Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
title_short	Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
title_full	Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
title_fullStr	Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
title_full_unstemmed	Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
title_sort	integrated marketing communication : an exploratory study of malaysian advertising agencies
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2009
_version_	1747829105545445376

Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies

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