Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users

Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users

Opinion the emergence of the Internet and Web has turned a revolution in marketing and selling products and services. The effect of the Internet and Web lead to create an electronic marketplace where products, services, and their related features are presented without any limitation. Consequently, t...

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Bibliographic Details
Main Author: Zarandi, Arezoo Amiri
Format: Thesis
Published: 2011
Subjects:
HF5546-5548.6 Office management
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id my-mmu-ep.3299
record_format uketd_dc
spelling my-mmu-ep.32992011-11-10T01:08:47Z Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users 2011-04 Zarandi, Arezoo Amiri HF5546-5548.6 Office management Opinion the emergence of the Internet and Web has turned a revolution in marketing and selling products and services. The effect of the Internet and Web lead to create an electronic marketplace where products, services, and their related features are presented without any limitation. Consequently, the presence in virtual marketplace became a strategic necessity for corporations. EC can cover product selling process as well as offering after sale services. 2011-04 Thesis http://shdl.mmu.edu.my/3299/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HF5546-5548.6 Office management
spellingShingle HF5546-5548.6 Office management
Zarandi, Arezoo Amiri
Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users
description Opinion the emergence of the Internet and Web has turned a revolution in marketing and selling products and services. The effect of the Internet and Web lead to create an electronic marketplace where products, services, and their related features are presented without any limitation. Consequently, the presence in virtual marketplace became a strategic necessity for corporations. EC can cover product selling process as well as offering after sale services.
format Thesis
qualification_level Master's degree
author Zarandi, Arezoo Amiri
author_facet Zarandi, Arezoo Amiri
author_sort Zarandi, Arezoo Amiri
title Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users
title_short Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users
title_full Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users
title_fullStr Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users
title_full_unstemmed Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users
title_sort customers\' loyalty and word of mouth in ecommerce a study on malaysia online users
granting_institution University of Multimedia
granting_department Research Library
publishDate 2011
_version_ 1747829477222645760

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