Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and p...
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my-mmu-ep.33042011-12-20T07:48:25Z Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent 2003-08 Kai, Seah Chong HF5410-5417.5 Marketing. Distribution of products The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites. 2003-08 Thesis http://shdl.mmu.edu.my/3304/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library |
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Multimedia University |
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MMU Institutional Repository |
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HF5410-5417.5 Marketing Distribution of products |
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HF5410-5417.5 Marketing Distribution of products Kai, Seah Chong Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
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The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Kai, Seah Chong |
author_facet |
Kai, Seah Chong |
author_sort |
Kai, Seah Chong |
title |
Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
title_short |
Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
title_full |
Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
title_fullStr |
Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
title_full_unstemmed |
Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
title_sort |
consumer perceptions of web site quality: indicators of customer loyalty intent |
granting_institution |
University of Multimedia |
granting_department |
Research Library |
publishDate |
2003 |
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1747829478434799616 |