Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia
This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable.
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2011
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my-mmu-ep.34282012-03-30T09:15:00Z Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia 2011-08 Ying Hoe, Dennis Choo HD28-70 Management. Industrial Management This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable. 2011-08 Thesis http://shdl.mmu.edu.my/3428/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php phd doctoral University of Multimedia Research Library |
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Multimedia University |
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MMU Institutional Repository |
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HD28-70 Management Industrial Management |
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HD28-70 Management Industrial Management Ying Hoe, Dennis Choo Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
description |
This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable. |
format |
Thesis |
qualification_name |
Doctor of Philosophy (PhD.) |
qualification_level |
Doctorate |
author |
Ying Hoe, Dennis Choo |
author_facet |
Ying Hoe, Dennis Choo |
author_sort |
Ying Hoe, Dennis Choo |
title |
Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
title_short |
Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
title_full |
Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
title_fullStr |
Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
title_full_unstemmed |
Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
title_sort |
impact of service quality on corporate image among pheis in malaysia |
granting_institution |
University of Multimedia |
granting_department |
Research Library |
publishDate |
2011 |
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1747829495441653760 |