Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia

Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia

The study aims to understand the importance of packaging design elements on choosing local brand by foreigners. The main purpose of this study is to investigate the relationship between packaging design elements (Graphic and color, Size, and Shape, Product Information, and Technology) and consumer p...

Full description

Saved in:
Bibliographic Details
Main Author: Sharififar, Foroozan
Format: Thesis
Published: 2011
Subjects:
TS Manufactures
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-mmu-ep.3436
record_format uketd_dc
spelling my-mmu-ep.34362012-03-30T07:29:12Z Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia 2011-08 Sharififar, Foroozan TS Manufactures The study aims to understand the importance of packaging design elements on choosing local brand by foreigners. The main purpose of this study is to investigate the relationship between packaging design elements (Graphic and color, Size, and Shape, Product Information, and Technology) and consumer purchase decision. It is proposed that the four Packaging design elements, would impact on the foreigner purchase Decision in Malaysian market. The significant predators by four formulated hypotheses. 2011-08 Thesis http://shdl.mmu.edu.my/3436/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters University of Multimedia Research Library
institution Multimedia University
collection MMU Institutional Repository
topic TS Manufactures
spellingShingle TS Manufactures
Sharififar, Foroozan
Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia
description The study aims to understand the importance of packaging design elements on choosing local brand by foreigners. The main purpose of this study is to investigate the relationship between packaging design elements (Graphic and color, Size, and Shape, Product Information, and Technology) and consumer purchase decision. It is proposed that the four Packaging design elements, would impact on the foreigner purchase Decision in Malaysian market. The significant predators by four formulated hypotheses.
format Thesis
qualification_level Master's degree
author Sharififar, Foroozan
author_facet Sharififar, Foroozan
author_sort Sharififar, Foroozan
title Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia
title_short Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia
title_full Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia
title_fullStr Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia
title_full_unstemmed Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia
title_sort importance of packaging design elements in choosing local brands by foreigners in malaysia
granting_institution University of Multimedia
granting_department Research Library
publishDate 2011
_version_ 1747829497400393728

Similar Items