A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry
In today's globalization, quality and productivity had become the major concern for companies to survive. Customers is the main focus for any successful business in which customer satisfaction models had become the most important tools to win the customer in the competitive marketplace. This st...
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Main Author: | Ismail, Hishamuddin |
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Format: | Thesis |
Published: |
2001
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